diving into the data you might not know you had
The data analysis side of marketing is not always the favorite past time of most business owners. The reality is: numbers can say far more about your business then anything else, and they won't lie to you. Reviewing your website analytics is a great way to understand your customer and how they want to interact with your brand. Doing frequent reviews of this data can greatly help guide your strategic efforts to be informed and effective.
Evaluate your site activity to map out the future of your brand. Looking at your Google Analytics data can help you understand your customer demographic data, the effectiveness of your social channels and so much more. Take the guesswork out of "what is working" and know what did, what didn't and what to try next.