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This August we packed our bags and left for sunny California to meet with our client Vitamin A Swimwear and join them at Swim Collective, Southern California's biggest tradeshow for swim brands. After arriving in LA, we headed to the Vitamin A office in Costa Mesa for marketing meetings to discuss the Spring/Summer 2016 season. We also got a sneak peak of the styles to come in Fall and we are so excited about where to brand is headed!
We had a fantastic time providing live social media updates/photography from Swim Collective for @vitaminaswim & @ca_byvitamina Instagram accounts. It was hard not to snap shots of the beautiful Hyatt Huntington Beach resort and our gorgeous fit model @theslizzard. Stay tuned to our instagram accounts for more #BTS to come! We had an amazing time in our second home and are looking forward to the upcoming season now more than ever!
Client Lover's Tempo beautiful Summer 2015 collection is now live on www.loverstempo.com! The season’s accessorizing just got easier, as the collection delivers the classic feminine detailing Lover’s Tempo is known for while maintaining a fresh, youthful modernity.
Much of the collection presents the line’s signature effortlessly elegant style but this season there are some bolder, edgier elements that further appeal to the modern girl. Geometric shapes and simple crystals give a minimalistic feel that is strikingly sophisticated while “the night sky inspires part of the collection through crescent moons, stars and the contrast of crisp black and whites ” says Elaine Kim, the owner/designer of the line.
Jewelry trends such as layered necklaces, lariat necklaces and ear jackets are all represented in true Lover’s Tempo style that is both classic and very wearable. The gorgeous colour details in this collection reference summer excursions to places both far and near. Whether you travel across the border to a festival or across the globe for a summer adventure, these pieces will make a unique statement wherever you are.
The line retails from $14-68 and is available for sale in Vancouver shops such as Front and Company, Shop Cocoon and Hunter & Hare as well as online.
We were so excited to be a part of Vancouver Fashion Week this season as Vitamin A by Amahlia Stevens opened with an evening of sun-kissed swimwear! With client Rainnie Marketing presenting the show, it was fantastic to work with two clients on one runway.
Although it was a typical grey and rainy evening in Vancouver, Vitamin A had us dreaming of summer days and tropical getaways. With bikini season on the way, we can't wait to soon see the suits styled on the beaches world-wide.
Follow @vitaminaswim on Instagram to keep up with this international swimwear brand!
2014 was a fabulous year, full of new exciting clients and projects, but we have to say that 2015 is looking a little extra special already. Our friends at Lover's Tempo are about to launch their 2015 Spring collection and we could not be more excited to help out with their Photo Shoot and look book production. Stay tuned to see what's next for this incredible Vancouver designer.
In the meantime we had photo shoots on the mind and decided it was time to take our own brand identity a step further with some lifestyle shots to help show a little bit of the soul of Air Creative. With the help of the incredibly talented Darian Wong we took to the streets of Vancouver's Gastown on a mild January day to put ourselves in front of the lens for a change. As per his usual, Darian's results were nothing short of perfection.